The Pharmacist is your Friend

     Besides the customer, one of the most important players of our program is the pharmacist. Keeping the pharmacist and the pharmacy staff "in the loop" can be the difference between getting a sale or leaving a business empty handed. 
     Over the years, too often we've heard this tale: a Medibag sales representative calls to set up an appointment with a potential customer, the customer calls the pharmacy ahead of time to verify the program, an uninformed pharmacist or staff member says they know nothing about the program, the sales rep shows up for appointment and has to convince the business owner Medibag is in fact a legitimate company. What's more, the sales rep has to work doubly hard to get sale--if at all.
     The lesson: an uninformed pharmacy can hurt you as much as a misinformed customer. 
     Make it easy on yourself: before you begin a new program, inform the pharmacist and encourage him or her to keep the pharmacy staff in the loop. Make them an ally in your efforts to complete the program. In many small towns, people are on a first name basis with the pharmacist and staff. Use this to your benefit when meeting with potential advertisers. It will help you establish credibility and reassure the customer you are a professional salesperson providing a top notch service. 

Todd Hollst, Art Coordinator